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Abstract This article tests whether variation in issue salience can explain the rise of the populist right in Western Europe. By taking a novel cross-country and cross-time approach at both the aggregate- and individual levels using panel data, I robustly demonstrate that the salience of immigration positively affects electoral support for the populist right. I also find, using a structural equation modeling approach, that the salience of immigration, in turn, is partially caused by immigration rates. I do not find evidence of a positive effect of the salience of the issues of crime, unemployment, the economy, or terrorism. I find evidence of a positive effect of the salience of Europe at the individual level, which is of a similar scale to immigration.
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