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Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention
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Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention (2019)Pengaruh Green Brand Positioning, Green B…Analisis Digital Advertising Terhadap Purchase Intention melalui Brand Awareness Sebagai Variabel Intervening (2022)Analisis Digital Advertising …The Effect of Green Brand Knowledge and Green Brand Positioning on Purchase Intention Mediated by Attitude Towards Green Brand: Study on Stainless Steel Straw Products by Zero Waste (2021)The Effect of Green Brand Kno…PENGARUH GREEN BRAND POSITIONING DAN GREEN BRAND KNOWLEDGE TERHADAP GREEN PURCHASE INTENTION MELALUI SIKAP PADA GREEN BRAND SEBAGAI VARIABEL MEDIASI (2020)PENGARUH GREEN BRAND POSITION…To buy or not to buy? A social dilemma perspective on green buying (2009)Effects of green brand on green purchase intention (2014)Green product purchase intention: impact of green brands, attitude, and knowledge (2016)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior (2016)Does Green Brand Positioning Limit Carbon Emissions in Egypt? New Evidence from PLS – SEM Method (2022)Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention: Brand Loyalty Sebagai Variabel Mediasi (2020)Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention (2020)Pengaruh Brand Image, Brand Awareness, dan Brand Trust terhadap Purchase Intention pada Produk Kecantikan Ramah Lingkungan (2022)
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  • 2020PENGARUH GREEN BRAND POSITIONING DAN GREEN BRAND KNOWLEDGE TERHADAP GREEN PURCHASE INTENTION MELALUI SIKAP PADA GREEN BRAND SEBAGAI VARIABEL MEDIASI11 cited
  • 2021The Effect of Green Brand Knowledge and Green Brand Positioning on Purchase Intention Mediated by Attitude Towards Green Brand: Study on Stainless Steel Straw Products by Zero Waste7 cited
  • 2022Analisis Digital Advertising Terhadap Purchase Intention melalui Brand Awareness Sebagai Variabel Intervening5 cited

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