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Artificial Neural Networks in Customer Segmentation

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References

2016Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze?93 cited
2016Identifying the right solution customers: A managerial methodology48 cited
2018A Case Study on Customer Segmentation by using Machine Learning Methods33 cited

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2020A literature review of the current applications of machine learning and their practical implications18 cited
2020Case studies on using natural language processing techniques in customer relationship management software11 cited
2022Customer Segmentation in the Field of Marketing6 cited
2022Customer Segmentation and Future Purchase Prediction using RFM measures6 cited
2023Imperative role of customer segmentation technique for customer retention using machine learning techniques6 cited

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