Mass Communication Theory and Research: Concepts and Models

Bradley S. Greenberg · Michael B. Salwen

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Media Studies and Communication Communication Studies and Media Media and Communication Studies

Abstract

Medieval Europeans knew, spoke, and thought about a universe within their immediate observation-a slice of land carved from the forests encompassing their villages. Few ever ventured beyond the timberland. They knew from occasional travelers that there were other villages beyond the woods. But, so little did they know of the other villages that the other villages might have well been distant planets.

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