Managerial Attitudes towards Green Practices in Educational Restaurant Operations: An Importance-Performance Analysis

Myong Jae Lee · Haesang Kang · Hyunsuk Choi · David A. Olds

19 citations0/0 files storedJournal of Hospitality & Tourism Education

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Environmental Sustainability in Business Sustainable Supply Chain Management Sustainability in Higher Education

Abstract

This empirical study investigated educational restaurant operators’ perspectives of green practices using importance-performance analysis. From the literature review, panel discussion, and a pilot study, a total of 32 green attributes in seven major categories were developed for the main survey. Based on 54 valid responses collected, the importance-performance analysis (IPA) was conducted. The results indicate that educational restaurants must keep up the good work of green practices in the pollution prevention category and improve green aspects in the category of water energy conservation. Detailed implications of green practices for restaurant operators are discussed.

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References

2013Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels 2012Green supply chain management practices: impact on performance 2012Sustainable tourism: Research and reality 2007Exploring consumer attitude and behaviour towards green practices in the lodging industry in India 2012Influence analysis of community resident support for sustainable tourism development 1999The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment 2010Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions 2009Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process

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