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Presidential Candidates' Popularity and Voter Loyalty in the Age of Social Media · Study

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ArticlePresidential Candidates' Popularity and Voter Loyalty in the Age of Social Media

Nicos Antoniades2019

Article2019

Presidential Candidates' Popularity and Voter Loyalty in the Age of Social Media

Nicos Antoniades · Iris Mohr

9 citations·0/0 files stored·Society

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Social Media and Politics Electoral Systems and Political Participation E-Government and Public Services

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References

1995The Theory of the Growth of the Firm 1932A technique for measurement of attitudes 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing 2013Why people use social media: a uses and gratifications approach 1996Strategic management: Concepts and cases 2025Marketing: An Introduction 2012Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance 1996Political marketing ‐ vive la différence!

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Year2019

Typearticle

Published2019-09-09

VenueSociety

ISSN-L0041-1035

Languageen

Citations9

Files0 public / 0

ShelfSocial Media and Politics

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doi10.1007/s12115-019-00397-y

openalex_workW2973019974

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