Effect of age on use of interactive exhibits in a museum context

Abstract

We investigate how the age of a visitor affects his/her use of interactive exhibits in a museum context. We conducted a large-scale in-the-wild study using eight interactive museum exhibits (three touch UIs, three tangible UIs, and two gesture UIs) over a period of 31 months. We collected data from a large number of visitors in seven age groups from 10s to 70+ (behavior data on 8,405 visitors and questionnaire answers from 1,203 visitors). For Attractiveness, visitors in their 20s to 50s were most likely to enter the interactive exhibit spaces while visitors in their 10s were least likely to enter them; the higher the age, the longer it took to start interacting with the exhibit after entering the exhibit space. For Engagement, visitors in all age groups stayed in the exhibit spaces for similar lengths of time and interacted with the exhibit with similar frequencies. For Social Interaction, visitors in their 10s and 70+ were more likely to stay when other visitors were in the space. For Preference, visitors in all age groups highly rated interacting with an exhibit, giving an average rating of 4.3 (on a 5-point Likert scale) to the question "The exhibit I just visited was good."

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