PENGARUH GAYA HIDUP, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK ORIFLAME

Fitriana Fitriana · Yandri Sudodo

19 citations0/0 files storedJurnal Manajemen dan Bisnis

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

Abstract

The research was attempted to analysis the influence of lifestyle, price and quality of the product on decision making upon the Oriflame cosmetics costumers in Sumbawa Region. The research involved primary and secondary data which quantitative method by using SPSS. The primary one was in the form of questionnaires which were given to Oriflame’s costumers in Sumbawa Region, while the secondary data were obtained from costumer data which have been collected by another party. by using purposive sampling, this research use 70 respondent. The result of the research showed that the variable of lifestyle has significant effect on purchase decision. The price variable has no significant effect on purchase decision, while variable quality of the product gave significant effect on costumers’ decision. Whereas, in simultaneously, the variable of lifestyle, the cost, and quality of the product have significant effect on costumers’ decision in purchasing the Oriflame Product in Sumbawa Region.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 19 citations exist upstream.

References

2002Manajemen Pemasaran 2 2011Perilaku Konsumen : Teori Dan Penerapannya Dalam Pemasaran 2004Dasar-dasar pemasaran 2013PROMOSI, DISTRIBUSI, HARGA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN ROKOK SURYA PROMILD 2016ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN CETAKAN CONTINUOUS FORM MELALUI KEPERCAYAAN MEREK (Studi pada Percetakan Jadi Jaya Group, Semarang)2013PROMOSI, CITRA MEREK, DAN SALURAN DISTRIBUSI PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN JASA TERMINIX DI KOTA MANADO 2016PENGARUH GAYA HIDUP, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA COSMIC

Cited by

2022ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK MS GLOW SKINCARE DI KOTA TOMOHON 2021PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PRODUK COSMETICS JAFRA PADA PT. JAFRA COSMETICS INDONESIA 2020Analisis Pengaruh Beauty Vlogger Sebagai Reference Group, Lifestyle dan Brand Image Terhadap Keputusan Pembelian Lipstik Pixy

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.