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The effects of the standardized instagram disclosure for micro- and meso-influencers · Study

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ArticleThe effects of the standardized instagram disclosure for micro- and meso-influencers

Sophie C. Boerman2019

OA

Articlebronze2019

The effects of the standardized instagram disclosure for micro- and meso-influencers

Sophie C. Boerman

460 citations·0/0 files stored·Computers in Human Behavior

No readable copy stored yet — this record is metadata only.

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 460 citations exist upstream.

References

1956Mass Communication and Para-Social Interaction 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude 2000The Limited Capacity Model of Mediated Message Processing 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit 2016YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Cited by

2021The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications 2021Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification 2021Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer 2023Social media influencer marketing: foundations, trends, and ways forward 2021David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers 2020Understanding followers’ stickiness to digital influencers: The effect of psychological responses 2020Identifying influencers on social media 2021How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value

Details

Year2019

Typearticle

Published2019-09-19

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations460

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.chb.2019.09.015

openalex_workW2974580405

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