PENGARUH KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI SHOPEE

Abstract

The purpose of this study was to find out and analyze the effect of trust and information quality on online purchasing decision on Shopee on D IV Marketing Management study program students in Academic Year 2015-2018 State Polytechnic of Malang. This research was quantitative research. The population in this study were all students of D IV Marketing Management Study Program Academic Year 2015-2018 State Polytechnic of Malang who ever made online purchases on Shopee. The sampling method was purposive sampling with a total sample of 77 respondents. The data collection method used was a questionnaire while the analysis technique used in this study was multiple linear regression analysis. Based on the results of the study it can be concluded that the biggest influence on online purchasing decision is information quality. The results of the study show that (1) trust variable has a positive and significant effect on online purchasing decision on Shopee, (2) information quality variable has a positive and significant effect on online purchasing decision on Shopee, (3) and trust variable and information quality variable have a positive and significant effect on online purchasing decision on Shopee.

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