Hospitality Big Data Analytics in Developing Countries

Abstract

This research aims to establish ways in which hospitality organizations can utilize big data analytics. The study was motivated by the benefits being accrued by other industries from big data analytics as well as limited research focusing on the relevance of big data in the hospitality industry in developing countries. A literature review was adopted as a methodological approach. The study underscores the increasing popularity of big data analytics in the modern corporate world and identified lack of big data analytics in Zimbabwe’s hospitality industry and in developing countries at large.

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