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Abstract We examine what makes urban ethnography unique as a sociological subfield and how to convey this method to aspiring urban ethnographers. As a qualitative research approach, methodological sensibilities about observing, sampling, and data analysis cross boundaries and transcend the urban setting. We suggest a short observational exercise of checking out in a grocery store to stimulate the ethnographic imagination. Next, we turn to three ways to cultivate an ethnographic eye toward the urban: walking the city, paying attention to interactions and institutions, and examining communities and networks. We end with an appeal to engaging with a community of inquiry.
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