News for a Change: An Advocate′s Guide to Working with the Media

Lawrence Wallack

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Public Relations and Crisis Communication Journalism and Media Studies Media Studies and Communication

Abstract

Foreword - Makani Themba-Nixon Developing Strategy Getting to Know the Media Thinking Like a Journalist Getting Attention Thinking Like an Advocate Shaping the Story Creating News Talking to Journalists Editorial Page Strategies Other Media Strategies Paid Advertising, Talk Radio and the Internet Evaluating Your Media Efforts Conclusion

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