KOMUNIKASI SOSIAL DALAM MEMBANGUN KOMUNIKASI UMAT (KAJIAN MAKNA TRADISI IED (LEBARAN) PADA MASYARAKAT MUSLIM DI BANDAR LAMPUNG)

Abstract

One of the social communication is traditional media, in Indonesia there are many kinds of traditional media that are still often used by the public in conveying messages, ideas or opinions.Both the verbal and non-verbal forms in this case the tradition that still applies, namely the IED tradition, namely the local tradition and the new tradition at Eid al-Fitr and Eid al-Adha.Social communication activities take place naturally in a traditional manner by flowing through a network of traditions inherent in people's lives.Through local traditions, with regard to this matter, there is something interesting about the Lebaran tradition of the community.Besides it is a demand of religious teachings, the wave of silaturrahmi at the time of Eid is generally increasing.Starting from social silaturrahmi, formal silaturrahmi, to the phenomenon of widespread political silaturrahmi.The meaning contained in various developing traditions or local traditions not only has more value but also at the same time strengthens communication among fellow humans of God's chosen people (khaira ummat).Here is an important point of communication that takes place culturally naturallytraditionally building a strong community order.The more so if the communication process takes place at the root of religious traditions.

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