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THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON PURCHASE INTENTION THROUGH BRAND IMAGE AS AN INTERVENING VARIABLE IN YOGYAKARTA UST SHOPEE USERS
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THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON PURCHASE INTENTION THROUGH BRAND IMAGE AS AN INTERVENING VARIABLE IN YOGYAKARTA UST SHOPEE USERS (2019)THE EFFECT OF PERCEIVED USEFULNESS AND PE…Pengaruh Word Of Mouth Terhadap Purchase Intention Melalui Brand Image Pada Lembaga Kursus Bahasa Inggris Dynamic English Course Pare (2017)Pengaruh Word Of Mouth Terhad…Forward-Looking Focus (2006)Forward-Looking FocusPerceived security and World Wide Web purchase intention (2001)Perceived security and World …The Influence of Perceived Ease, Perceived Risk, System Security, and Service Quality on Trust in Transactions Using Shopee E-commerce (2023)The Influence of Perceived Ea…Prospect Theory: An Analysis of Decision under Risk (1979)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Adoption of internet banking: An empirical study in Hong Kong (2006)Determinants of behavioral intention to mobile banking (2009)Towards an understanding of the consumer acceptance of mobile wallet (2009)Diffusion of Innovations 1 (2019)Developing Buyer-Seller Relationships (1987)Evolving to a New Dominant Logic for Marketing (2003)Choosing the Right Metrics to Maximize Profitability and Shareholder Value (2009)Satisfaction: a behavioral perspective on the consumer (2010)Analyzing Customer Experience Feedback Using Text Mining (2014)Strategic Foresight for Innovation Management: A Review and Research Agenda (2017)A technology acceptance model for empirically testing new end-user information systems : theory and results (1985)When to use and how to report the results of PLS-SEM (2018)User-centric drivers of QR payment adoption in emerging economies: trust, quality, and social influence (2025)PERAN BRAND IMAGE MEMEDIASI PENGARUH WORD OF MOUTH (WOM) TERHADAP NIAT BELI KONSUMEN (2018)Pengaruh E-WOM, Brand Image dan Brand Trust Terhadap Keputusan Konsumen (Studi Kasus Pada Lembaga Kursus Fajar English Course Pare-Kediri) (2019)PENGARUH INOVASI PRODUK TERHADAP NIAT PEMBELIAN ULANG DIMEDIASI OLEH KEPUASAN KONSUMEN (2019)
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References

  • 2001Perceived security and World Wide Web purchase intention684 cited
  • 2006Forward-Looking Focus165 cited
  • 2017Pengaruh Word Of Mouth Terhadap Purchase Intention Melalui Brand Image Pada Lembaga Kursus Bahasa Inggris Dynamic English Course Pare50 cited

Cited by

  • 2023The Influence of Perceived Ease, Perceived Risk, System Security, and Service Quality on Trust in Transactions Using Shopee E-commerce6 cited

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