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In Uganda, the cultural norm of hypergamy, which dictates that husbands should have higher economic and social status than wives, is pervasive and influential. Yet hypergamy has recently been challenged by women's gains in education relative to men and by an unemployment crisis leaving educated young men unable to find steady work. Using interviews with recent university graduates in Kampala, we investigate how highly-educated young adults navigate frictions between the hypergamy ideal and these recent transformations in gendered status. Some women reduce the salience of hypergamy by preventing their relationships from becoming serious, while other women intentionally perform the role of submissive housewife while preserving their autonomy. Men reframe their romantic circumstances to underplay their inability to achieve economic hypergamy, portraying educated women as undesirable and characterizing their partners as non-materialistic. These findings reveal how demographic and economic changes reconfigure relationship norms, gendered power dynamics, and family formation processes.
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