Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

16 references·16 citing·34 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
1980Significance tests and goodness of fit in the analysis of covariance structures.19,061 cited
2007Confirmatory factor analysis for applied research15,614 cited
2004The Social Identity Theory of Intergroup Behavior13,460 cited
1998The partial least squares approach for structural equation modeling.12,728 cited
1986Psychology of intergroup relations10,626 cited
1999Whence Consumer Loyalty?7,319 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1999Whence Consumer Loyalty?4,891 cited
2001Brand Community3,994 cited
2011Customer Engagement3,657 cited
2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

3,330 cited

2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited

Cited by

2021Consumer engagement in social media brand communities: A literature review267 cited
2020Customer engagement in the digital age: a review and research agenda149 cited
2022Designing a knowledge-based system (KBS) to study consumer purchase intention: the impact of digital influencers in Pakistan144 cited
2021The impact of service quality, trust and satisfaction on young citizen loyalty towards government e-services116 cited
2023Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective115 cited
2020The effects of consumer esports videogame engagement on consumption behaviors105 cited
2021Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach82 cited
2021Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction77 cited
2020The Influence of a Firm’s CSR Initiatives on Brand Loyalty and Brand Image76 cited
2021Understanding the brand and website effects of online loyalty: a mediation perspective63 cited
2021Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation61 cited
2023Unpacking the effect of gamified virtual CSR cocreated on users’ pro-environmental behavior: A holistic view of gamification affordance57 cited
2022“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement55 cited
2022Mapping brand community research from 2001 to 2021: Assessing the field's stage of development and a research agenda55 cited
2022The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media48 cited
2021Gamification and customer experience: the mediating role of brand engagement in online grocery retailing48 cited