The Impact of Digitalization and Resources on Gaining Competitive Advantage in International Markets: Mediating Role of Marketing, Innovation and Learning Capabilities

2019-01-01articleTechnology Innovation Management Review135 citationsdiamond

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International Business and FDI Innovation and Knowledge Management Business Strategy and Innovation

Abstract

IntroductionThis study aims to contribute to an acceleration of small and medium enterprises (SME) internationalization by identifying key determinants of their competitive advantages for internationalization. Resource-based theory (Barney, 1991; Barney et al., 2011) is often used to explain the determinants of international performance (Cavusgil and Knight, 2015; Øyna and

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References

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