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When others show off my brand: self-brand association and conspicuous consumption
16 references·6 citing·41 second hop
When others show off my brand: self-brand association and conspicuous consumption (2019)When others show off my brand: self-brand…Social class, solipsism, and contextualism: How the rich are different from the poor. (2012)Social class, solipsism, and …Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …Perceiving and responding to challenges in job crafting at different ranks: When proactivity requires adaptivity (2010)Perceiving and responding to …Why Do Consumers Buy Counterfeit Luxury Brands? (2009)Why Do Consumers Buy Counterf…The Theory of the Leisure Class (2009)The Theory of the Leisure Cla…Social class, sense of control, and social explanation. 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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2009The Theory of the Leisure Class5,281 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 2012Social class, solipsism, and contextualism: How the rich are different from the poor.1,396 cited
  • 2007Where Consumers Diverge from Others: Identity Signaling and Product Domains1,322 cited
  • 2003The measurement of SES in health research: current practice and steps toward a new approach1,057 cited
  • 1998Personal taste and family face: Luxury consumption in Confucian and western societies1,038 cited
  • 2009Social class, sense of control, and social explanation.956 cited
  • 2009Why Do Consumers Buy Counterfeit Luxury Brands?936 cited
  • 1994Special Possessions and the Expression of Material Values931 cited
  • 2008Desire to Acquire: Powerlessness and Compensatory Consumption917 cited
  • 2010Perceiving and responding to challenges in job crafting at different ranks: When proactivity requires adaptivity888 cited
  • 2004Exploring consumer status and conspicuous consumption870 cited
  • 1957Fashion

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796 cited
  • 1987Bordieu: What Makes a Social Class?: On the Theoretical and Practical Existence of Groups747 cited
  • Cited by

    • 2022The role of perceived value in shaping luxury service customers’ self-brand connection24 cited
    • 2020“Income vs. education” revisited – the roles of “family face” and gender in Chinese consumers' luxury consumption21 cited
    • 2023Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis19 cited
    • 2023Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale17 cited
    • 2024Compensatory consumption of specialty agricultural products from an ELM theory perspective: joint effect of product attributes and social affordances9 cited
    • 2020Consumption Motivation of Limited Edition Product in Reselling Open Market9 cited