Articlediamond2019

Factors influencing consumer behaviour of Generation Y on the Czech wine market

8 citations0/0 files storedE+M Ekonomie a Management

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Wine Industry and Tourism Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

the selection of wine are defi ned in the third chapter, the fourth chapter discusses the fi ndings of the research results, and the fi nal chapter summarizes the fi ndings and sets out the article limitations and recommendations for further research.

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2007Marketing Management (12th Edition)2016Y and Z Generations at Workplaces 2008What drives college-age Generation Y consumers?2011Consumer behaviour and sensory preference differences: implications for wine product marketing 2016The Employees of Baby Boomers Generation, Generation X, Generation Y and Generation Z in Selected Czech Corporations as Conceivers of Development and Competitiveness in their Corporation 2007Wine for My Generation: Exploring How US Wine Consumers are Socialized to Wine 2007Women wine consumers: information search and retailing implications 2011Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?

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2022The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine 2023An Exploratory Research Regarding Greek Consumers’ Behavior on Wine and Wineries’ Character

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