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Optimal image mix cues and their impacts on consumers’ purchase intention · Study

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Optimal image mix cues and their impacts on consumers’ purchase intention

Nizar Souiden, Nabil Amara, Walid Chaouali

2019-11-21articleJournal of Retailing and Consumer Services23 citationsclosed

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

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Citations in this library

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References

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2011Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research

2005Law, finance, and economic growth in China

1991Managing brand equity : capitalizing on the value of a brand name.

2008Redesigning Social Inquiry: Fuzzy Sets and Beyond

2009Configurational Comparative Methods: Qualitative Comparative Analysis (QCA) and Related Techniques

1992Managing Brand Equity: Capitalizing on the Value of a Brand Name

Details

Year2019

Typearticle

VenueJournal of Retailing and Consumer Services

Languageen

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Identifiers

doi10.1016/j.jretconser.2019.102011

openalex_workW2991420165

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