Facebook-Based Women Entrepreneurship in Bangladesh: Opportunities and Challenges

Abstract

This paper aspires to analyze how social networking website Facebook is encouraging women in onlinebased entrepreneurship. The study tries to uphold the scenario of online women entrepreneur as theirparticipation is noticeable. To explore the opportunities and challenges of Facebook-based womenentrepreneurship in Bangladesh by establishing research questions regarding; what are the factors thatstand as success factors for women while operating Facebook-based online business? Is there any barrierwhile operating with it? The study adopts a quantitative research approach followed by conclusivedescriptive research design. To collect the data from the respondents, a questionnaire link was uploadedin "Google form" and send to their messenger. ‘Descriptive statics', ‘KMO & Bartlett's test '&‘factoranalysis' has been used to identify their demographic profile, success factors & barriers of operatingtheir online business through Facebook. Nine main clusters of success factors (personal and relationshipcompetencies, work-life balance, management, sourcing, entrepreneurial competencies, interpersonalcompetencies, internal motivation, passion, ease of operation) & barriers were identified, upon whichdelivery, competition, imported material, and customer interaction barrier stood ahead. This study is thefirst to offer a survey regarding Facebook-based online women entrepreneur in Bangladesh. Looking atthe success and barrier factors, women can dream of being an entrepreneur online. Women, who alreadystepped toward the business can find an idea to tighten their action

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