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ArticleResponse transformation and profit decomposition for revenue uplift modeling

Robin M. Gubela2019

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Articlegreen2019

Response transformation and profit decomposition for revenue uplift modeling

Robin M. Gubela · Stefan Lessmann · Szymon Jaroszewicz

54 citations·0/0 files stored·European Journal of Operational Research

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Customer churn and segmentation Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

2015Benchmarking state-of-the-art classification algorithms for credit scoring: An update of research 2011Online Display Advertising: Targeting and Obtrusiveness 1998Data mining for direct marketing: problems and solutions 2006Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models 2011New insights into churn prediction in the telecommunication sector: A profit driven data mining approach 2017Retention Futility: Targeting High-Risk Customers Might be Ineffective 2002Bayesian neural network learning for repeat purchase modelling in direct marketing 2011Decision trees for uplift modeling with single and multiple treatments

Cited by

2021Uplift modeling and its implications for B2B customer churn prediction: A segmentation-based modeling approach 2020On realising the utopian potential of big data analytics for maximising return on marketing investments 2021Targeting customers under response-dependent costs 2023Will they take this offer? A machine learning price elasticity model for predicting upselling acceptance of premium airline seating

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2021Uplift modeling with value-driven evaluation metricsarticle · 9 shared references 2019Why you should stop predicting customer churn and start using uplift modelsarticle · 8 shared references 2021Uplift modeling and its implications for B2B customer churn prediction: A segmentation-based modeling approacharticle · 8 shared references 2021Targeting customers under response-dependent costsarticle · 7 shared references 2022Bridging the Gap: A Systematic Benchmarking of Uplift Modeling and Heterogeneous Treatment Effects Methodsarticle · 7 shared references 2020The effectiveness of employee retention through an uplift modeling approacharticle · 6 shared references

Details

Year2019

Typearticle

Published2019-11-19

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations54

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.ejor.2019.11.030

openalex_workW2991560673

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2021

Uplift modeling with value-driven evaluation metrics

2022Machine Learning Methods for Data-Driven Demand Estimation and Assortment Planning Considering Cross-Selling and Substitutions

2025Dynamic Marketing Uplift Modeling: A Symmetry-Preserving Framework Integrating Causal Forests with Deep Reinforcement Learning for Personalized Intervention Strategies

2024Rankability-enhanced Revenue Uplift Modeling Framework for Online Marketing