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The Concept and Steps of Personal Selling · Study

WorkThe Concept and Steps of Personal Selling

Fani Firmansyah2019

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Workdiamond2019

The Concept and Steps of Personal Selling

Fani Firmansyah · Samodro Margono · Fatchur Rohman · Nur Khusniyah

6 citations·0/0 files stored·International Conference of Islamic Economics and Business (ICONIES)

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Employee Performance and Motivation

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References

1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople 1999Logistics Research Methods: Employing Structural Equation Modeling to Test for Construct Validity 1999Personal Selling and Sales Management: A Relationship Marketing Perspective 1996Exploring Salespersons' Customer Orientation as a Mediator of Organizational Culture's Influence on Buyer-Seller Relationships 2001Characteristics of performance appraisals and their impact on sales force satisfaction 1981A Factor Analytic Study of the Personal Selling Process

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Year2019

Typeother

Published2019-01-01

VenueInternational Conference of Islamic Economics and Business (ICONIES)

ISSN-L2476-9851

Languageen

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2991/iconies-18.2019.43

openalex_workW2991772434

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