Social Media and the Creation of Entrepreneurial Opportunity for Women

Abstract

A noteworthy growth in the number of women entrepreneurs operating on social media platforms in Bangladesh has been observed in the recent years. This is indisputably considered a significant contribution to the economy of the country as women comprises of half the entire population. Hence, this study aims to investigate the factors that have influenced women to take up their businesses to social media, and how these in return have opened doors of entrepreneurial opportunity for them. Factor Analysis was carried out using SPSS, on the data collected from 108 respondents, which eventually resulted in the extraction of 8 factors, including, entrepreneurial opportunity, technical adaptability, work-life balance, product improvement and development, network-building, access to information, cost efficiency, and promotions. The study further tested the correlation between the variables identified, followed by a regression analysis to find the relationship between social media and entrepreneurial opportunity for women entrepreneurs in the urban areas of Bangladesh. It is important to note from the findings that the benefits of running a business on social media have definitely contributed to women entrepreneurship. However, two factors: product improvement and development, and promotion, do not have a significant relationship with entrepreneurial opportunity.

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