Article2009

THE IMPORTANCE OF SOFT SKILLS IN TOURISM INDUSTRY

Syed Najmuddin Syed Hassan · Mohd Fauzi Kamarudin · Muhd Akmal Noor Rajikon · Rosli Saadan · Ahmad Rozelan Yunus · Ramlee Mustapha +1 more

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Hospitality and Tourism Education Diverse Aspects of Tourism Research Social Skills and Education

Abstract

This exploratory study aims to identify the need of generic skills in the tourism industry in Melaka. The subjects consist of 70 front liners, male (N=29) and female (N= 41) who work at recreational and hotel sectors in Melaka. Subjects responded to the Social Inventory for Melaka Tourism Sector (Inventori Kemahiran Sosial Pekerja Pelancongan Melaka). The inventory has a fairly high reliability of 0.85 – 0.88, hence suggesting its pragmatic utility. Findings of the study show that Melaka tourism front liners views the importance of generic skills as follows; ethiques and knowledge (Min= 4.3, SD: .70), personality (Min= 3.9, SD: .68), attire (Min= 3.6, SD: .37) and language (Min= 3.6, SD: .49). Keywords : generic skills, tourism, hotel industry, research.

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2022"Hello, Selamat Datang!" A preliminary proposed model of Tourism interpersonal communication from an Islamic perspective amongst frontliners

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