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Building an insights engine
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Building an insights engine (2016)Building an insights engineCustomer information resources advantage, marketing strategy and business performance: A market resources based view (2020)Customer information resource…Uso del big data y de la automatización entre los profesionales de las relaciones públicas en Brasil (2019)Uso del big data y de la auto…Big Data aus ökonomischer Sicht: Potenziale und Handlungsbedarf (2018)Big Data aus ökonomischer Sic…Using Big Data as a window into consumers’ psychology (2017)Using Big Data as a window in…Strategists on the Board in a Digital Era (2017)Strategists on the Board in a…Self-Reports in Organizational Research: Problems and Prospects (1986)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Predicting the Big 5 personality traits from digital footprints on social media: A meta-analysis (2017)Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (2021)Artificial intelligence and consumer behavior: From predictive to generative AI (2024)Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change (1996)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The Problem of Social Cost (1960)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Production, Information Costs and Economic Organization (1996)Digitalization as an Enabler of Subscription Business Models in the Manufacturing Industry (2021)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Beyond the hype: Big data concepts, methods, and analytics (2014)Big data: a revolution that will transform how we live, work, and think (2014)El BIG DATA Y SU IMPLICACIÓN EN EL MARKETING (2023)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Extending the resource and knowledge based view: A critical analysis into its theoretical evolution and future research directions (2021)Factors Affecting Impulse Buying Behavior of Consumers (2021)Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation (2022)
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  • 2020Customer information resources advantage, marketing strategy and business performance: A market resources based view459 cited
  • 2017Using Big Data as a window into consumers’ psychology182 cited
  • 2017Strategists on the Board in a Digital Era13 cited
  • 2018Big Data aus ökonomischer Sicht: Potenziale und Handlungsbedarf11 cited
  • 2019Uso del big data y de la automatización entre los profesionales de las relaciones públicas en Brasil8 cited

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