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The application of DICTION to analyse qualitative data: A luxury brand perspective
12 references·0 citing·46 second hop
The application of DICTION to analyse qualitative data: A luxury brand perspective (2019)The application of DICTION to analyse qua…Content Analysis: An Introduction to Its Methodology (2019)Content Analysis: An Introduc…Luxury Brands in Emerging Markets (2014)Luxury Brands in Emerging Mar…Consumers’ preferences for eco‐friendly appliances in an emerging market context (2014)Consumers’ preferences for ec…The Essentials of Marketing Research (2012)The Essentials of Marketing R…Quantification of Transcripts from Depth Interviews, Open Ended Responses and Focus Groups: Challenges, Accomplishments, New Applications and Perspectives for Market Research (2010)Quantification of Transcripts…The Application of DICTION to Content Analysis Research in Strategic Management (2007)The Application of DICTION to…Essentials of Marketing Research (2007)Essentials of Marketing Resea…How Many Interviews Are Enough? (2005)How Many Interviews Are Enoug…Developments in content analysis: a transitivity index andDICTIONscores (2002)Developments in content analy…Publishing multiple journal articles from a single data set: Issues and recommendations. (1994)Publishing multiple journal a…River Magic: Extraordinary Experience and the Extended Service Encounter (1993)River Magic: Extraordinary Ex…Dilemmatics (1981)DilemmaticsMarketing Research: An Applied Orientation (1994)Marketing Research: An Applied Approach (2000)Consumers' perceptions, attitudes and purchase intention towards private label food products in Malaysia. (2012)Experiential value: Multi-item scale development and validation (2016)The use of sampling methods in advertising research: a gap between theory and practice (2017)The design and content of the National Survey of Families and Households. 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References

  • 2005How Many Interviews Are Enough?20,704 cited
  • 2019Content Analysis: An Introduction to Its Methodology15,420 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 2012The Essentials of Marketing Research788 cited
  • 1981Dilemmatics738 cited
  • 2007Essentials of Marketing Research338 cited
  • 2007The Application of DICTION to Content Analysis Research in Strategic Management273 cited
  • 2002Developments in content analysis: a transitivity index andDICTIONscores185 cited
  • 1994Publishing multiple journal articles from a single data set: Issues and recommendations.46 cited
  • 2014Luxury Brands in Emerging Markets42 cited
  • 2014Consumers’ preferences for eco‐friendly appliances in an emerging market context30 cited
  • 2010Quantification of Transcripts from Depth Interviews, Open Ended Responses and Focus Groups: Challenges, Accomplishments, New Applications and Perspectives for Market Research27 cited

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