The Role of media in Promoting Religious Tourism in Romania

Adriana Anca Cristea · Mihaela-Simona Apostol · Tatiana Corina Dosescu

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Religious Tourism and Spaces Diverse Aspects of Tourism Research Media, Religion, Digital Communication

Abstract

Nowadays it is recognized that the media has an important role in building and maintaining the image of tourist destinations. It is also undisputed that the dynamic on-line environment is an active factor in promoting tourism at global level. However, due to poor media coverage, Romanian tourism offer is little known domestically and internationally. Therefore, understanding how the media works is actually imperative regarding the desire to use this knowledge to promote tourism destinations in Romanian tourist area. This paper aims to analyze the religious tourism market in Northern Moldova and its presence in the Romanian online and at the same time to investigate media discourse and how it support the marketing approach.

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References

2006Encyclopedia of religion 2006Tourism, Religion and Spiritual Journeys 2007Tourism, Religion, and Spiritual Journeys 2003New Catholic Encyclopedia 1969The New Catholic Encyclopedia 2015Religious tourism and pilgrimage management: an international perspective 2005Encyclopedia of religion 2008Religious Tourism and Pilgrimage Management: An International Perspective

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