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THE LOGISTICS-MARKETING INTERFACE: TECHNIQUES FOR ENHANCING COOPERATION. · Study

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ArticleTHE LOGISTICS-MARKETING INTERFACE: TECHNIQUES FOR ENHANCING COOPERATION.

Paul R. Murphy1992

Article1992

THE LOGISTICS-MARKETING INTERFACE: TECHNIQUES FOR ENHANCING COOPERATION.

Paul R. Murphy · Richard F. Poist

37 citations·0/0 files stored·Transportation Journal

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Logistics and Transportation Systems Supply Chain and Inventory Management Quality and Supply Management

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2014Sustainable distribution through coopetition strategy 2007An empirical study of manufacturing flexibility of exporting firms in China: How do strategic and organizational contexts matter?2014Nurturing Internal Supply Chain Integration 2017Purchasing-logistics integration and supplier performance: an information-processing view 1996Leverage2: interfunctional co‐ordination between logistics and information technology 1999The use of promotional tools in the motor carrier industry : An exploratory study 2011Marketing and supply chain management integration: strategic implications for enhancing customer value proposition

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Year1992

Typearticle

Published1992-01-01

VenueTransportation Journal

ISSN-L0041-1612

Languageen

Citations37

Files0 public / 0

ShelfLogistics and Transportation Systems

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openalex_workW2993156199

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