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Marka kişiliği çerçevesinde arketip yaklaşımı yoluyla reklamlarda hikaye anlatımı
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Marka kişiliği çerçevesinde arketip yaklaşımı yoluyla reklamlarda hikaye anlatımı (2014)Marka kişiliği çerçevesinde arketip yakla…Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach (2020)Storytelling and narrative to…Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds (2004)Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration (2007)Building strong brands in a modern marketing communications environment (2009)When corporate brands tell stories: A signalling theory perspective (2021)Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements (2022)Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands (2022)
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  • 2020Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach36 cited

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