Rings of Fandom: Overlapping Motivations of Sport, Olympic, Team and Home Nation Fans in the 2018 Winter Olympic Games

Abstract

Surveying 2,245 people from six nations immediately following the conclusion of the 2018 Winter Olympic Games, this study focused on the extent to which fan identification can predict media consumption and nationalistic feelings toward one’s country. Findings revealed that, while sport fanship, fanship toward the Winter Olympics, and fandom for one’s national Olympic team(s) each predicts increased consumption, a hierarchy was established with Winter Olympic national team fandom being a stronger predictor than the others. Differences in fan identification’s impact on media consumption and nationalistic qualities among participants were found among the represented nations as well.

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