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High price or low price? An experimental study on a markdown pricing policy · Study

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ArticleHigh price or low price? An experimental study on a markdown pricing policy

Yingshuai Zhao2019

Article2019

High price or low price? An experimental study on a markdown pricing policy

16 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1992Advances in prospect theory: Cumulative representation of uncertainty 2002Risk Aversion and Incentive Effects 2005Individual choice behavior: A theoretical analysis.2004Revenue Management Under a General Discrete Choice Model of Consumer Behavior 1977Prospect Theory. An Analysis of Decision Making Under Risk 2008Optimal Pricing of Seasonal Products in the Presence of Forward-Looking Consumers

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Year2019

Typearticle

Published2019-12-06

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations16

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ejor.2019.12.001

openalex_workW2994495406

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