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Combining product and packaging design for increased added value and customer satisfaction
12 references·0 citing·48 second hop
Combining product and packaging design for increased added value and customer satisfaction (2019)Combining product and packaging design fo…the impact of packaging transparency on product attractiveness (2017)the impact of packaging trans…BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL (2017)BUILDING BRAND IDENTITY IN CO…The art of packaging: An investigation into the role of color in packaging, marketing, and branding (2014)The art of packaging: An inve…The influence of visual packaging design on perceived food product quality, value, and brand preference (2013)The influence of visual packa…Influence of packaging design on littering and waste behaviour (2010)Influence of packaging design…Package Design Workbook: The Art and Science of Successful Packaging (2008)Package Design Workbook: The …Building brand identity in competitive markets: a conceptual model (2008)Building brand identity in co…Design and marketing connections: creating added value (2007)Design and marketing connecti…Seeing things: consumer response to the visual domain in product design (2004)Seeing things: consumer respo…Branding consumer goods: insights from theory and practice (1997)Branding consumer goods: insi…Consumer Behavior: Buying, Having and Being (1993)Consumer Behavior: Buying, Ha…Strategically Desirable Brand Name Characteristics (1989)Strategically Desirable Brand…Understanding Relationship Marketing Outcomes (2002)Customer repurchase intention (2003)The importance of packaging attributes: a conjoint analysis approach (2007)“Packaging logistics”: promoting sustainable efficiency in supply chains (2014)The role of packaging within marketing and value creation (2016)Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe (2017)Strategic Brand Concept-Image Management (1986)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Building Brand Community (2002)The missing link in building customer brand identification: The role of brand attractiveness (2016)The role of brand attachment strength in higher education (2016)Consumer's response to CSR activities: Mediating role of brand image and brand attitude (2018)Cannibals with forks: the triple bottom line of 21st century business (1999)Eco‐efficient Value Creation: An Alternative Perspective on Packaging and Sustainability (2012)State of the art of user packaging interaction ( UPI ) (2018)Design affordance of plastic food packaging for consumer sorting behavior (2021)The Presentation of Self in Everyday Life. (1956)Motivation and Personality (1997)Graphic elicitation: using research diagrams as interview stimuli (2006)Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships * (2010)Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars (2012)Distinction: A Social Critique of the Judgement of Taste* (2018)Attitudinal effects of mere exposure. (1968)Managing brand equity : capitalizing on the value of a brand name. (1991)Managing Brand Equity (1991)A process model of brand cocreation: brand management and research implications (2007)Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition (2009)When Does International Marketing Standardization Matter to Firm Performance? (2009)A study in phonetic symbolism. (1929)Positioning: The Battle for Your Mind (1981)New Zealand, 100% Pure. The creation of a powerful niche destination brand (2002)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Imagery and Verbal Processes (2013)Color and Psychological Functioning (2007)The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)True colors: Consumers’ packaging choices depend on the color of retail environment (2020)What Can Neuromarketing Tell Us about Food Packaging? (2020)Package design as a branding tool in the cosmetic industry: consumers’ perception vs. reality (2022)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The influence of brand color identity on brand association and loyalty (2019)The importance of packaging in purchase and usage behaviour (2015)Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status? (2016)Design and the creation of meaningful consumption practices in access-based consumption (2016)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Experience Management in Retailing: Understanding the Buying Process (2009)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)
this work references cited by second hop

References

  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 2004Seeing things: consumer response to the visual domain in product design971 cited
  • 2008Building brand identity in competitive markets: a conceptual model487 cited
  • 2013The influence of visual packaging design on perceived food product quality, value, and brand preference252 cited
  • 1989Strategically Desirable Brand Name Characteristics231 cited
  • 2017BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL204 cited
  • 1997Branding consumer goods: insights from theory and practice108 cited
  • 2014The art of packaging: An investigation into the role of color in packaging, marketing, and branding93 cited
  • 2007Design and marketing connections: creating added value81 cited
  • 2010Influence of packaging design on littering and waste behaviour64 cited
  • 2008Package Design Workbook: The Art and Science of Successful Packaging33 cited
  • 2017the impact of packaging transparency on product attractiveness26 cited

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