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How should retail advertisers manage multiple keywords in paid search advertising?
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How should retail advertisers manage multiple keywords in paid search advertising? (2019)How should retail advertisers manage mult…From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)From Generic to Branded: A Mo…How to do Xtabond2: An Introduction to Difference and System GMM in Stata (2009)How to do Xtabond2: An Introd…Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Position auctions (2006)Position auctionsA finite sample correction for the variance of linear efficient two-step GMM estimators (2004)A finite sample correction fo…The Time Series and Cross-Section Asymptotics of Dynamic Panel Data Estimators (2003)The Time Series and Cross-Sec…Panel Data Econometrics (2003)Panel Data EconometricsEstimating dynamic panel data models: a guide for macroeconomists (1999)Estimating dynamic panel data…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Efficient estimation of models for dynamic panel data (1995)Efficient estimation of model…Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Some Tests of Specification f…Theory of Industrial Organization. (1989)Theory of Industrial Organiza…Consumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…Preemption, Leapfrogging, and Competition in Patent Races (1983)Preemption, Leapfrogging, and…The Economics of Information (1961)The Economics of InformationMultiple keywords management in sponsored search advertising with interrelated consumer clicks (2021)Multiple keywords management …Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Initial conditions and moment restrictions in dynamic panel data models (1998)Introductory Econometrics for Finance (2008)Panel Data Models With Interactive Fixed Effects (2009)Does Algorithmic Trading Improve Liquidity? (2011)Initial conditions and moment restrictions in dynamic panel data models (1995)Bank-specific, industry-specific and macroeconomic determinants of bank profitability (2006)Growth Dynamics: The Myth of Economic Recovery (2008)US Food Aid and Civil Conflict (2014)Specification Tests in Econometrics (1978)Econometric Analysis of Cross Section and Panel Data (2001)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Negation in syntax: on the nature of functional categories and projections (1991)Autolexical syntax : A theory of parallel grammatical representations. By Jerrold M. Sadock Chicago: University of Chicago Press, 1991. Pp. 254. (1997)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)Organizational Knowledge Creation Theory: Evolutionary Paths and Future Advances (2006)Verb Movement, Universal Grammar, and the Structure of IP, 1989 (2013)Another look at the instrumental variable estimation of error-components models (1995)How to do Xtabond2: An Introduction to Difference and System GMM in Stata (2007)Financing Innovation and Growth: Cash Flow, External Equity, and the 1990s R&D Boom (2009)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Incentives in Teams (1973)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)A Model of Growth Through Creative Destruction (1992)General purpose technologies ‘Engines of growth’? (1995)International Norm Dynamics and Political Change (1998)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Optimum Technical Change in An Aggregative Model of Economic Growth (1965)Do women directors improve firm performance in China? (2013)Dealing with endogeneity bias: The generalized method of moments (GMM) for panel data (2018)
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References

  • 1991Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations33,089 cited
  • 2009How to do Xtabond2: An Introduction to Difference and System GMM in Stata9,826 cited
  • 1988The Theory of Industrial Organization8,578 cited
  • 2004A finite sample correction for the variance of linear efficient two-step GMM estimators5,973 cited
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  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
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  • 1983Preemption, Leapfrogging, and Competition in Patent Races585 cited

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  • 2011From Generic to Branded: A Model of Spillover in Paid Search Advertising359 cited
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    • 2021Multiple keywords management in sponsored search advertising with interrelated consumer clicks13 cited