Talking about tax: the discursive distance between 38 Degrees and GetUp

Abstract

This paper examines tax justice advocacy (e.g., around multinational corporate tax avoidance) in the UK and Australia between 2010 and 2018 to understand how digital advocacy organizations relate to one another as well as different groups in a shared discursive space. Data from public Facebook pages is analyzed using topic modeling and network analysis, supplemented by interviews with organizational actors. The transnational organizational links between two high-profile digital advocacy organizations – 38 Degrees and GetUp – are not reflected by proximity in the discourse network, which instead displays dominant nationally specific differences around the concepts and corporate targets associated with tax justice advocacy.

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