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A place-based social innovation model called ‘business-in-a-box’ (BiB) espouses a micro-franchise programme in rural Pakistan. Initiated as a community-based scheme, the model closely aligns with the approach relating social innovation for human and community development to three key aspects: satisfaction of basic human needs; improvement in social relations; and, socio-political empowerment. BiB is run through women Community Resource Persons, who are recruited through citizens groups called the Village Health Committees. The BiB participants are provided a kit comprising contraceptives and household items. The programme invokes transformative and sustainable potential removing perceptions and barriers to family planning, building capacity of rural women, bridging the gender gap, empowering women and establishing sustainable supply chains. As a model of place-based social and institutional innovation it can be adapted and implemented in various local and regional settings to achieve behavioural changes along with financial sustainability besides reducing the burden on public health services.
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