Affective Institutional Work and Ordoliberal Governance: Gender Equality in Parliamentary Debates on the Competitiveness Pact in Finland

Abstract

The 2008 economic crisis and its aftermath have created opportunities for institutional actors to formulate and implement neoliberal reforms and policies. In this article, we analyse a recent ordoliberal policy measure of the Finnish government—namely, the Competitiveness Pact—and related legislative measures. Ordoliberalism, a variant of neoliberalism, entails a strong state which aims to protect the economy from interfering influences. The government’s main objective was to increase the competitiveness of the Finnish economy by lowering labour costs. However, the competitiveness measures caused a conflict between the government and labour market parties. As the measures mainly targeted the feminized public sector, they had clear gendered impacts that became central to the struggle between the government and trade unions. We utilize critical discourse analysis as a methodology to study affective institutional work and ordoliberal governance in parliamentary discussions on these measures. Our results show that gender equality was marginalized and considered a threatening issue for the ordoliberal regime. The Pact was also the government’s attempt to make institutional changes to the norms and relations of the corporatist system, as the government assumed the leading role by setting demands for the labour market parties to fulfil.

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