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Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand
16 references·4 citing·39 second hop
Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand (2019)Dimensions of social media marketing capa…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…Consumer engagement in online brand communities: a social media perspective (2015)Consumer engagement in online…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Market orientation, marketing capabilities, and firm performance (2009)Market orientation, marketing…Specifying Formative Constructs in Information Systems Research (2007)Specifying Formative Construc…Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box (2007)Managing Firm Resources in Dy…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)Benchmarking Marketing Capabi…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation (2001)Toward a synthesis of the res…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Effect of Digital Literacy on Online Purchase Intention: The Mediating Role of Social Media Use (2025)The Effect of Digital Literac…Mediating role of social media adoption between the impact of entrepreneurial orientation and perceived benefits of social media on performance of Jordanian entrepreneurial firms (2025)Mediating role of social medi…Triangulating the moderate impact of performance expectancy, effort expectancy, and social influence in social media marketing: A study of business performance in Sri Lanka's cashew industry (2024)Triangulating the moderate im…Effect of CEO transformational leadership on organizational ethical culture and firm performance: the moderating effect of competitive intensity (2022)Effect of CEO transformationa…On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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(2000)The Theory of Economic Development (2003)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Significance tests and goodness of fit in the analysis of covariance structures. 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this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
  • 2007Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box3,694 cited
  • 2007Specifying Formative Constructs in Information Systems Research3,046 cited
  • 2001Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation2,531 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2004Benchmarking Marketing Capabilities for Sustainable Competitive Advantage1,626 cited
  • 2009Market orientation, marketing capabilities, and firm performance1,542 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited
  • 2015Consumer engagement in online brand communities: a social media perspective1,242 cited
  • Cited by

    • 2022Effect of CEO transformational leadership on organizational ethical culture and firm performance: the moderating effect of competitive intensity23 cited
    • 2024Triangulating the moderate impact of performance expectancy, effort expectancy, and social influence in social media marketing: A study of business performance in Sri Lanka's cashew industry8 cited
    • 2025The Effect of Digital Literacy on Online Purchase Intention: The Mediating Role of Social Media Use8 cited
    • 2025Mediating role of social media adoption between the impact of entrepreneurial orientation and perceived benefits of social media on performance of Jordanian entrepreneurial firms8 cited