Smartphone, Internet and Digitalization in India-An Exploratory Analysis

Debabrata Mukhopadhyay · Arun Kumar Mandal

18 citations0/0 files storedPRAGATI Journal of Indian Economy

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Digital Innovation in Industries ICT Impact and Policies Health, Technology, Consumer Behavior

Abstract

From lead generation to transaction fulfillment a. Online Payment to enable business growth b.Online to offline service (O2O) iii.Mobile continues to create buzz iv.Transition in the classifieds industry: Offline to Online v.The e-commerce customer -Convergence of E-tailing, E-services and digital classifieds vi.The power of customisation and localisation vii.Differentiation is the key: The technology mantra viii.Future market structure: Fragmentation vs consolidation ix.Who is the protagonist?-Advertisements Key categories and development stageSource: KPMG in India research and analysis of the local market * Target internet users -internet users with a potential need for the goods/service offered by a particular category Key Trends

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