YOU'VE BEEN FRAMED! STUDYING PEOPLE CHOOSING OPTIONS

Mairéad Hogan · Chris J. Barry

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Decision-Making and Behavioral Economics Innovative Human-Technology Interaction Gaze Tracking and Assistive Technology

Abstract

This paper presents a research project that used eye tracking technology to study optionality within the online transactional process. The focus was on how micro-decisions can be framed: the option type; the impact of decision default values; and

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1981The Framing of Decisions and the Psychology of Choice 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE 1988Status quo bias in decision making 2001The Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior 1998All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects 1985The Framing of Decisions and the Psychology of Choice 1989Effects of involvement on persuasion: A meta-analysis.2000The Power of Suggestion: Inertia in 401(K) Participation and Savings Behavior

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