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Impact of Reference Prices on Product Positioning and Profits
16 references·6 citing·40 second hop
Impact of Reference Prices on Product Positioning and Profits (2019)Impact of Reference Prices on Product Pos…Psychology and Economics: Evidence from the Field (2009)Psychology and Economics: Evi…Risk Ownership in Contract Manufacturing (2007)Risk Ownership in Contract Ma…A Model of Reference-Dependent Preferences (2006)A Model of Reference-Dependen…Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Empirical Generalizations from Reference Price Research (1995)Empirical Generalizations fro…Determinants of Store-Level Price Elasticity (1995)Determinants of Store-Level P…Contextual and Temporal Components of Reference Price (1994)Contextual and Temporal Compo…Theory of Industrial Organization. (1989)Theory of Industrial Organiza…A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …Product and Price Competition in a Duopoly (1988)Product and Price Competition…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Adaptation-level theory : an experimental and systematic approach to behavior (1964)Adaptation-level theory : an …Stability in Competition (1929)Stability in CompetitionHow to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing? (2024)How to leverage blockchain to…Which Enemy to Dance with? A New Role of Software Piracy in Influencing Antipiracy Strategies (2023)Which Enemy to Dance with? A …Dynamic discount pricing in online retail systems: Effects of post-discount dynamic forces (2023)Dynamic discount pricing in o…Reference price effect of partially similar online products in the consideration stage (2022)Reference price effect of par…Optimal pricing of online products based on customer anchoring‐adjustment psychology (2022)Optimal pricing of online pro…Online channel structures for green products with reference greenness effect and consumer environmental awareness (CEA) (2022)Online channel structures for…Golden Eggs and Hyperbolic Discounting (1997)A perspective on judgment and choice: Mapping bounded rationality. (2003)Salience Theory of Choice Under Risk (2012)Thirty Years of Prospect Theory in Economics: A Review and Assessment (2013)Judgment under Uncertainty: Heuristics and Biases (1974)Prospect theory: An analysis of decision under risk (1988)What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World? 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this work references cited by second hop

References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1929Stability in Competition6,933 cited
  • 1989Theory of Industrial Organization.5,142 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2006A Model of Reference-Dependent Preferences2,726 cited
  • 2009Psychology and Economics: Evidence from the Field2,406 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1964Adaptation-level theory : an experimental and systematic approach to behavior1,232 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2005Reference Price Research: Review and Propositions845 cited
  • 1988Product and Price Competition in a Duopoly809 cited
  • 1995Empirical Generalizations from Reference Price Research793 cited
  • 2007Risk Ownership in Contract Manufacturing660 cited
  • 1995Determinants of Store-Level Price Elasticity547 cited

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1994
Contextual and Temporal Components of Reference Price
522 cited

Cited by

  • 2022Online channel structures for green products with reference greenness effect and consumer environmental awareness (CEA)39 cited
  • 2024How to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing?25 cited
  • 2023Dynamic discount pricing in online retail systems: Effects of post-discount dynamic forces22 cited
  • 2022Optimal pricing of online products based on customer anchoring‐adjustment psychology21 cited
  • 2023Which Enemy to Dance with? A New Role of Software Piracy in Influencing Antipiracy Strategies17 cited
  • 2022Reference price effect of partially similar online products in the consideration stage9 cited