Key Insights on Launching a Nudge Unit within a Health Care System

Sujatha Changolkar · David A. Asch · Mohan Balachandran · Kevin G. M. Volpp · Mitesh S. Patel

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Decision-Making and Behavioral Economics Behavioral Health and Interventions Healthcare cost, quality, practices

Abstract

Leaders are finding that making higher-value choices easier through subtle changes to choice architecture can have an outsized impact on medical decision-making.

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