Mobile enterprise application adoption: A South African insurance study

Abstract

The factors impacting the adoption of mobile enterprise applications (MEAs) are important to understand if the value of using these applications is to materialize as improved business performance. By means of a review of the literature, the conceptual design of a model, a survey, and qualitative analysis, this mixed method study examined the factors which influence the adoption of three MEAs in the insurance industry. Interesting findings include the importance of willingness to fund devices on the adoption by users and the importance of job relevance and the location dependency of the MEAs on their usefulness. These findings are of relevance to researchers and organizations intending on deploying MEAs and practitioners should pay attention to the factors which can influence user acceptance of MEAs.

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