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The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce

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References

2014CSR influence on hotel brand image and loyalty204 cited
2004The Influence of Price Discount Framing on the Evaluation of a Product Bundle195 cited
2010Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles194 cited

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