Digital propaganda, counterpublics and the disruption of the public sphere: the Finnish approach to building digital resilience

Abstract

Drawing on the case of Finland and its model of ‘resilience’ to digital disinformation, the article provides an original framework for understanding the logic of digital propaganda and the conditions that may facilitate an effective response. Building on recent research connecting digital propaganda to the disruption of the public spheres in democratic societies, the study argues that the logic of digital propaganda could be unpacked by examining the mechanisms that facilitate the diffusion of disinformation from the microsphere of the daily individual experience to the macrosphere of political decision-making. It is thus argued that the connection between the two spheres is enabled by the formation and political mobilization of ‘unruly’ counterpublics, that is, of arenas of textual and visual contestation of politically marginalized groups promoting issues aligned with the disinformation agenda. Using this framework, the study shows that Finland’s resilience progress has mostly occurred on the macrosphere level, where effective institutions have been applying transparent and proactive policies grounded in collaboration and research. However, these efforts are at risk of being weakened by the rise of influential counterpublics unless Finland takes further measures to protect its public sphere by reducing divisions in the microsphere.

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