The commodification of time and memory: Online communities and the dynamics of commercially produced nostalgia

Katharina Niemeyer · Emily Keightley

47 citations0/0 files storedNew Media & Society

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Nostalgia and Consumer Behavior Memory, Trauma, and Commemoration Memory, History, Trauma, Identity

Abstract

This article addresses the lack of analysis of the specific ways in which the online environment configures the relationship between the processual dynamics of nostalgia which allow for both creative and conservative modes of identification and the commercial exploitation and commodification of the nostalgia produced and articulated in online communities. We introduce an empirical case study of one of the companies operating on Facebook as a nostalgia maker: DoYouRemember.com and consider analytical frameworks for future work on the (online) ‘nostalgia business’ and its economic and political dimensions.

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References

1992Postmodernism, or, The Cultural Logic of Late Capitalism 1980Yearning for Yesterday: A Sociology of Nostalgia.2006Nostalgia: Content, triggers, functions.1993Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes 2015The Past is a Foreign Country – Revisited 2013To Save Everything, Click Here: Technology, Solutionism, and the Urge to Fix Problems that Don't Exist 2006The Modalities of Nostalgia 2012Digital Memory and the Archive

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