Usability Study and Users’ Perception of Smartwatch: Study on Indonesian Customer

Abstract

Smartphones have become embedded in much Indonesian daily life. However, a smartwatch as an extension of a smartphone experienced a different thing. This study aims to investigate the relationship between usability, brands, and prices towards the perspective of consumers in Indonesia on smartwatches. We surveyed 116 smartwatch users and interviewed ten of them to get a complete understanding of their perceptions. This study reveals that the usage of smartwatches is less significant in influencing consumer perceptions, while brands and prices are strongly influencing the perception of consumers who have used smartwatches. Besides, this study also revealed that most respondents chose the smartwatch brand based on its smartphone brand. Xiaomi smartwatches were more affordable than other brands. Following Apple and Samsung, which ensured that they still have a safe place in the hearth of Indonesian customers.

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