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KEPERCAYAAN, KEMUDAHAN PENGGUNAAN DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI ONLINE
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KEPERCAYAAN, KEMUDAHAN PENGGUNAAN DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI ONLINE (2019)KEPERCAYAAN, KEMUDAHAN PENGGUNAAN DAN ELE…Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia (2023)Pengaruh Celebrity Endorser d…The effects of online customer reviews and online customer ratings on purchasing intentions in west java marketplaces (2021)The effects of online custome…Pengaruh Kesadaran Merek, Kepercayaan, Dan Harga Terhadap Minat Beli Online Pada Marketplace Bukalapak (Studi Pada Pengguna Bukalapak Di Kota Semarang) (2021)Pengaruh Kesadaran Merek, Kep…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Managing Brand Equity (1991)Pengaruh Brand Awareness, Brand Loyalty dan Brand Image Terhadap Minat Beli Produk Online di Marketplace Tokopedia (Study Kasus Konsumen Tokopedia Jabodetabek) (2022)Prinsip-Prinsip Pemasaran (2023)Metode Penelitian Manajemen (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)What drives purchase intention on Airbnb? Perspectives of consumer reviews, information quality, and media richness (2018)INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON GOFOOD PURCHASE DECISIONS IN THE GOJEK APPLICATION (2023)MENDUKUNG INOVASI PRODUK DAN KREATIVITAS DALAM BISNIS UMKM: PELATIHAN PENGEMBANGAN PRODUK BERKUALITAS (2023)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Electronic word-of-mouth in hospitality and tourism management (2007)
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  • 2021The effects of online customer reviews and online customer ratings on purchasing intentions in west java marketplaces16 cited
  • 2021Pengaruh Kesadaran Merek, Kepercayaan, Dan Harga Terhadap Minat Beli Online Pada Marketplace Bukalapak (Studi Pada Pengguna Bukalapak Di Kota Semarang)11 cited
  • 2023Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia9 cited

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