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Conclusion: the future of advertising and advertising agencies · Study

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ArticleConclusion: the future of advertising and advertising agencies

Jonathan Hardy2013

Article2013

Conclusion: the future of advertising and advertising agencies

Jonathan Hardy · Iain MacRury · Helen Powell · Sarah Hawkin

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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2014Los retos de la planificación de medios en el entorno digital: hacia un modelo de eficacia, eficiencia y creatividad dominado por la tecnología

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Year2013

Typearticle

Published2013-09-13

Languageen

Citations9

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ShelfMarketing and Advertising Strategies

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doi10.4324/9781315881416-25

openalex_workW2997596083

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